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DIGITAL TRANSFORMATION
PROGRAM

Take your business to the next level with our new Digital Transformation Program. This unique series of interactive online workshops with expert content and delivered by connected professional advisors, will give you the tools you need to grow your business.

About the program

Designed specifically for Australian Small Businesses this program will take you through the essential digital capabilities your business needs to grow.

This program aims to go beyond theory, each week is filled with practical activities and supporting documents to help you turn your new found knowledge into actions.

This FREE Program was developed under the Australian Small Business Advisory Services (ASBAS) program to support small businesses to be digitally ready.

 

Who should register

Our Digital Transformation Program is designed for:

Small and medium businesses owners wanting to build and expand their digital capabilities.

Registered Australian businesses with an active ABN number. 

Coworkers
 

Program overview

This multi-unit digital program takes participants on the journey to expand their knowledge, by gaining access to a network of connected professional advisors and exclusive learning opportunities.

120-minute live workshops including Q&A with expert facilitation and supporting documents

Strategic takeaways that are actionable straight away, without the overwhelm

Workshop registration available at the participant’s convenience and based on your needs

 

Program Topics and Workshops

 

General Business Management

Digital Marketing Foundation

Websites and Selling online

Value Proposition


Understand the concept of Value Proposition and start to develop your own Customer Value Proposition to apply as part of your Digital Marketing Plan.




Journey Map


Understand the concept of Customer Journey Map and start to develop your own Customer Journey Map to apply as part of your Digital Marketing Plan




Brand Identity


Understand the concept of Brand Identity and start to develop your own Brand Identity document to use across all your business communication




Goal Setting (OKR)


Understand the concept of Brand Identity and start to develop your own Brand Identity document to use across all your business communication





Workshops:

Workshops:

Digital Marketing Plan


Understand the foundation of Digital Marketing and start building your own Digital Marketing Plan using the Bayside BEC Digital Marketing Model Canvas




Digital Content Strategy


Understand the foundation of Digital Content Strategy and learn how to develop a strong Digital Content Strategy for your business





Workshops:

Website Marketing


Understand the foundation of Website Marketing and start developing your own Website Marketing Plan based on the Bayside BEC 7 pillars of Website Marketing




Email Marketing


Understand the foundation of Email Marketing and learn how to develop your own email communication workflow using the Bayside BEC Template




Designing a Sales Funnel


Understand the importance of a sales funnel and learn how to design a powerful sales funnel to support the growth of your business





Social Media Marketing

Small Business Software

Cyber Security

Workshops:

Social Media Strategy


Understand the importance of Social Media and learn how to develop a strong social media strategy to support your business




Content Planning for Social Media


Understand the importance of Content Planning for Social Media and learn how to plan content using the Bayside BEC Social Media Content Planning Checklist




Hashtag Strategy






Introduction to Small Business Software


Discover Small Business Software and found out what software to I need to improve my business using the Bayside BEC Questionnaire





Workshops:

Workshops:

Introduction to Small Business Software


Discover Small Business Software and found out what software to I need to improve my business using the Bayside BEC Questionnaire





Workshop Schedule

Register today for:

If you register to the full program, you'll automatically be enrolled in all upcoming modules, if you would prefer to only do one or some you can register via the individual workshop links above.

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Testimonials

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FAQs

Social Media Strategy


Understand the importance of Social Media and learn how to develop a strong social media strategy to support your business




Content Planning for Social Media


Understand the importance of Content Planning for Social Media and learn how to plan content using the Bayside BEC Social Media Content Planning Checklist




Hashtag Strategy






 

Take the next step towards growing your business

This program is delivered under the Australian Government's Digital Business Solutions Program (ASBAS).

By attending you acknowledge agreement with the terms and conditions as outlined here.

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