Colleagues at Work

Our Team

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Louise Brawn

Executive Officer

Louise has many years experience with small businesses.

Having owned and run a number of businesses herself over the last 30 years,  she understands the challenges and needs of small businesses, both in the start-up phase and also once more established.

She is passionate about helping businesses owners realise their dreams and achieve their goals and will always go the extra mile to help them get there. 


Jay Wilson

Client Services Representative

Growing up with a family-run small business, Jay has a genuine appreciation of the value SMEs bring to society and the opportunities and difficulties they face.

He has developed a passion for the customer experience from his time working with Apple in sales, operations and merchandising and places great value on quality communications and detail orientation. 


As well as dabbling in the tech training space, he also works in events and theatre production - where he is most comfortable behind the curtain. 


Michelle Mousiol

Admin Assistant

Michelle is our girl Friday. She jumps in wherever she is needed and helps with admin, social media and events.

Michelle loves helping small businesses having grown up with a mother who ran her own successful small business.

In her spare time, Michelle enjoys the company of her two dogs Cedric and Hazel and loves to paint watercolours.


Oksana Koriakova

Business Advisor

Oksana is a successful business owner, having built her very successful marketing company from scratch.

She understands small business and has deep insights into what works and doesn't work.

She also enjoys mentoring and helping other business owners achieve their dreams.

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Edwin Smith

Business Advisor

Edwin's worked in social media for 9 years, managing the accounts for some of the biggest shows on TV - including The Voice, I'm A Celebrity Get Me Out Of Here, Love Island, Aus Survivor, Bachelor, 10 Sport (Big Bash, Supercars, Bathurst 1000, Bledisloe Cup), and many more. 


Edwin's claim to fame is that B-grade Aussie celebrities sometime like his Instagram photos. He doesn't take himself too seriously and will try to make you laugh at least 3 times during the session


Karen Lam Yan Foon

Business Advisor

Karen has 13+ years of experience in marketing & branding.

She brings a wealth of experience developing and delivering workshops to SMBs across all industries.


Karen is passionate about assisting small businesses put in place the right foundations that will help set them up for success; from choosing the right online platform to selecting the right email marketing tools, to developing a marketing strategy.

Karen believes in giving business owners the 'knowledge', so they can make better-informed decisions that are right for their business.

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Pulkit Agrawal

Business Advisor

Pulkit has 10 years plus of SEO experience, advising small business owners on how to enhance their online reputations and optimise their SEO. He has helped numerous companies to achieve 1st page rankings on major search engines.

Pulkit is passionate about providing small business owners with access to the tools and training they need. He will also go the extra mile in assisting them in building a strong online reputation and ensuring that they can leverage their SEO Marketing.  Pulkit loves helping customers get found on the web and helping them take their business to the next level, by ensuring they have fully optimised SEO.

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Babette Bottin

Business Advisor

Babette is an Expert for Cyber Risk Management and Insurance and she’s passionate about helping businesses and organisations of all sizes to protect their data and ultimately their reputation.

No matter where you are on your cyber risk journey, Babette is ready to assist with your Cyber Safety Plan, Data Protection Strategy or Annual Staff Awareness training. 

A former CEO of a global insurer, Babette started her own specialist broking business DAS INSURE in 2014. DAS INSURE has been supporting BEC Australia in Cyber Security Matters and webinars over many years. Babette is a Graduate of the Australian Institute of Company Directors and strives to provide holistic advice around cyber safety and cash flow protection.

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Rhiannon Carnohan

Business Advisor

Rhiannon is a digital marketing expert, specialising in Search Engine Optimisation, Search Engine Marketing, and Content Strategy.

With 5+ years experience working with big name brands in global ad agencies, Rhiannon now works with small businesses to develop strategies and systems to improve their online visibility, and generate low-cost sales and leads.


After returning from London where she spent the last 3 years, Rhiannon is now based in her hometown of Sydney. 


Rob Kaldor

Business Advisor

Rob is an experienced business advisor, advising businesses from start-up to enterprise level on strategies for success. He has worked previously with brands including Dymocks, Booktopia, BBQs Galore and many others.

Rob enjoys helping businesses put in place the processes needed to grow their business and put them on a path to success.

Rob has many years of broad-based experience across a range of industries including retail, health and wellness, biotechnology, fashion, and IT.

Additionally, Rob has presented and produced over 200 podcasts for various companies and organisations and presented at conferences. Rob is also a regular guest on radio.


Luke Smith

Business Advisor

Luke is a advertising expert who has worked with companies such as McDonald’s, Estée Lauder, Qantas & Audible, managing advertising across platforms such as Facebook, Instagram, Google Search, LinkedIn, Pinterest & YouTube.

Luke's aim is to help his clients overcome the three biggest hurdles faced by small businesses... not enough traffic, not enough conversions & low brand awareness.

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Brian O'Grady

Business Advisor

Brian has been working in Digital Marketing for 10+ years across both client-side and agency side. Brian began his career in Ireland where he set up one of Ireland’s first online discount voucher sites.

He has worked with some of Australia’s most well-known brands across multiple categories including Woolworths Group, Freedom Furniture, Nabtrade, Accor Hotels, PetBarn, Cotton On Group, and more.

Brian recently left a global agency to open his own independent digital agency. Brian also teaches a range of digital marketing subjects in Cityeast Community College.