Office Desk

Our Team

John Carnohan

Executive Officer & Business Advisor

Executive Officer & Business Advisor John’s extensive business, leadership, and coaching experience, enable business owners and independent professionals, to achieve business growth and financial freedom.

John has comprehensive experience in the Financial Services and other industry sectors.

Louise Brawn

Operations & Marketing Manager

Louise has owned and run a number of businesses over the last 30 years and has excellent insights into the value of good business advice and understands the challenges and needs of small businesses, both in the start-up phase and also once more established.

She is passionate about helping businesses owners realise their dreams and achieve their goals and will always go the extra mile to help them get there. 

Amber Brousek

Administration and Digital Delivery Specialist

As our Administration and Digital Delivery Specialist Amber brings to the team over 10 years of eCommerce experience having worked for brands such as Freedom Furniture and Krispy Kreme ANZ. A passionate innovator, Amber enjoys connecting people with the right digital tools to help improve their workflow and sales performance.

Outside of work you’ll usually find Amber with a book in hand in the company of her tuxedo cat Lettie.

Edwin Smith

Business Advisor

Edwin's worked in social media for 9 years, managing the accounts for some of the biggest shows on TV - including The Voice, I'm A Celebrity Get Me Out Of Here, Love Island, Aus Survivor, Bachelor, 10 Sport (Big Bash, Supercars, Bathurst 1000, Bledisloe Cup), and many more. 


Recently, he started his own Social Media Consultancy business, called The Social Sandwich. 


Edwin's claim to fame is that B-grade Aussie celebrities sometime like his Instagram photos. He doesn't take himself too seriously and will try to make you laugh at least 3 times during the session

Karen Lam Yan Foon

Business Advisor

Karen has 13+ years of experience in marketing & branding.

She brings a wealth of experience developing and delivering workshops to SMBs across all industries.


Karen is passionate about assisting small businesses put in place the right foundations that will help set them up for success; from choosing the right online platform to selecting the right email marketing tools, to developing a marketing strategy.

Karen believes in giving business owners the 'knowledge', so they can make better-informed decisions that are right for their business.

Rhiannon Carnohan

Business Advisor

Rhiannon is a digital marketing expert, specialising in Search Engine Optimisation, Search Engine Marketing, and Content Strategy.

With 5+ years experience working with big name brands in global ad agencies, Rhiannon now works with small businesses to develop strategies and systems to improve their online visibility, and generate low-cost sales and leads.


After returning from London where she spent the last 3 years, Rhiannon is now based in her hometown of Sydney but continues to work with clients in the UK, USA, New Zealand, and Australia.

Brian O'Grady

Business Advisor

Brian has been working in Digital Marketing for 10+ years across both client-side and agency side. Brian began his career in Ireland where he set up one of Ireland’s first online discount voucher sites.

He has worked with some of Australia’s most well-known brands across multiple categories including Woolworths Group, Freedom Furniture, Nabtrade, Accor Hotels, PetBarn, Cotton On Group, and more.

Brian recently left a global agency to open his own independent digital agency. Brian also teaches a range of digital marketing subjects in Cityeast Community College.

Babette Bottin

Business Advisor

Babette is an Expert for Cyber Risk Management and Insurance and she’s passionate about helping businesses and organisations of all sizes to protect their data and ultimately their reputation.

No matter where you are on your cyber risk journey, Babette is ready to assist with your Cyber Safety Plan, Data Protection Strategy or Annual Staff Awareness training. 

A former CEO of a global insurer, Babette started her own specialist broking business DAS INSURE in 2014. DAS INSURE has been supporting BEC Australia in Cyber Security Matters and webinars over many years. Babette is a Graduate of the Australian Institute of Company Directors and strives to provide holistic advice around cyber safety and cash flow protection.

Rob Kaldor

Business Advisor

Rob runs eTales consulting and is an experienced marketer, digital consultant and Project Manager.

Rob currently consults to a range of organisations and worked previously with brands including Dymocks, Booktopia, Strathfield Group, BBQs Galore, Morris and Sons and Satori Group.

Rob has broad-based experience across various industries including Books, Toys, Health and Wellness, Biotechnology, Fashion,FMCG , Education, IT and International Trade. Additionally, Rob has presented and produced over 200 podcasts for various companies and organisations and presented at conferences. Rob is also a regular guest on radio. 

Pulkit Agrawal

Business Advisor

Pulkit has 10 years plus of SEO experience, advising small business owners on how to enhance their online reputations and optimise their SEO. He has helped numerous companies to achieve 1st page rankings on major search engines.

Pulkit is passionate about providing small business owners with access to the tools and training they need. He will also go the extra mile in assisting them in building a strong online reputation and ensuring that they can leverage their SEO Marketing.


Pulkit loves helping customers get found on the web and helping them take their business to the next level, by ensuring they have fully optimised SEO.

We would like to thank our partners and sponsors for making Bayside BEC possible.

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Luke Smith

Business Advisor

Luke is a advertising expert who has worked with companies such as McDonald’s, Estée Lauder, Qantas & Audible, managing advertising across platforms such as Facebook, Instagram, Google Search, LinkedIn, Pinterest & YouTube.

In 2018, Luke founded Simply Converting. An agency which helps small businesses generate leads & sales through paid advertising strategies.

Luke's aim is to help his clients overcome the three biggest hurdles faced by small businesses... not enough traffic, not enough conversions & low brand awareness.

Since starting his agency, Luke's had the privilege of helping many small businesses, as well as consulting to other agencies and training their staff on the latest paid advertising strategies.